The Internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online video, news releases, and other forms of Web content let organizations communicate directly with buyers.
Marketing in a WEB 2.0 World, P.VanRysdam
Search Engine Marketing with Google Adwords
Search Engine Marketing (SEM) is the process of promoting a website or a webpage through the use of paid placement of ads on the search engines. Create targeted ads with Google Adwords and get on the top of Google's sponsored links.
Eparxis will organize, execute and track effective and highly targeted Adwords campaigns through the following services:
- Keyword analysis and research
- Competition Analysis
- Campaign creation
- Tracking and reporting using Google Analytics